The reading room

All pieces

Browse pieces on emerging ideas, materials, digital tools, visual culture and the directions design may take.

When a Material Starts Writing the Brief

See how an unfamiliar material can shape a design brief, compare three ways to begin, and choose an approach that fits…

Nov 5, 20267 min read

Generative tools or hand-shaped drafts: compare how each shapes early design choices, and choose a starting point that…

Oct 30, 20265 min read

The sketchbook before the screen gives designers room to test visual ideas, notice patterns, and share the reasoning…

Oct 26, 20266 min read

A design forecast needs more than striking images. Turn a mood board into a useful projection by defining its…

Oct 22, 20267 min read

Use this emerging design idea review to separate a concept’s stated aim, visible form, and open questions before…

Oct 18, 20269 min read

Our point of view

We look for the early choices, materials and ideas that suggest where design could go, without mistaking a passing spark for a settled direction.